AUTOWIDE provide exclusive marketing solutions to the automotive sector throughout the UK.
We are helping sole trader`s to car dealer groups fight back at the rising cost of advertising.
We have a WIDE range of products that help dealerships of all sizes get the absolute maximum results from their marketing budgets.
We have combined everything we do into packages to ensure your online presence is the best it can possibly be!
Our packages start from only monthly
GOOGLE SHOWROOM -- Google Showroom + Individual Vehicle Optimisation
SOCIAL ENGAGE -- Google Active + Social Media Management
AUTOWIDE PRO-- Google Active + Social Engage + Enhanced Motordealer Website
REPUTATION MANAGEMENT-- Live Review System & Management (Can be added to any package above)
See below how we can help YOU
We have lived and breathed the Motortrade with a combined experience of over 50 years so we understand the challenges of running a dealership on a day to day basis.
Our FREE Health check will allow us to see what aspects of your online and offline business can be improved and install systems that streamline the daily running of your business whilst getting the maximum out if it.
We are consultants as well as Google, website and vehicle sales experts and
we can train your team to be the best in the business.
We have a constant development strategy and have products in the pipeline
that are a real help to any Dealership or sole trader who market their vehicles online.
We are constantly upgrading our systems and routines to take into account the constant updates to Google and other online platforms.
We work with all Motortrade website platforms such as Nexus Point, Starkwood Media, Click Dealer, Dragon 2000,
Car dealer5, Autotrader, Motors, The AA, The RAC, Spiders Net & Bluesky etc.
Don`t just take our word for it! Our latest REVIEW
We are here to help you, the dealer optimise your digital marketing.
Now more than ever we can help you.
Please read the article below;
Why You Shouldn’t Cut Your Marketing Budget
in Times of Crisis
During times of crisis, much like the global pandemic we have faced with COVID-19, it becomes extremely easy for businesses to panic and the result of this is usually a knee-jerk reaction of cancelling any and all marketing activity.
In the aftermath of the 2008 recession, advertising spend in the US dropped by 13%. Whilst cutting these costs quickly may seem like a solution to potential financial trouble, it can actually leave you worse off when the world returns to normal.
Cutting your marketing spend in anticipation of, or during, a recession can potentially be more damaging to your business than the crisis itself.
An IPA (Institute of Practitioners in Advertising, UK) study actually found that when businesses cut their marketing spend by 50% it then took them 3 years to catch up to their competitors who had not made any reductions to their marketing spend whilst the crisis is happening.
Maintaining your marketing activity can help you to project an image of corporate stability to consumers and retain customer loyalty which can lead to even more success when spending picks back up. It’s extremely important to remember that loyal consumers are the primary source of cash flow for any business and postponing any marketing can result in your business being forgotten by them.
All businesses should keep their main focus on having a solid business in the post-crisis period, and history has proven that those who do just this are those who continue their business activities as though nothing has changed.
In fact, some of the biggest companies in the world were actually startups during recessions, including Disney, Microsoft and Adobe.
This goes to show that businesses are still able to achieve success even in times of financial uncertainty.
Please find below, examples in the past as to how this is factually accurate
The Great Depression
One of the best examples of a company prospering during a recession is from The Great Depression.
In the 1920s, Post was the leader in the cereal market, but during the Great Depression they cut back on their marketing significantly.
Meanwhile, their rival Kellog’s, doubled their advertising spend and saw their profits increase by 30%! Kellog’s were soon the category leader, which is something they have maintained for a century.
Roland S. Vaile tracked 200 companies through the recession of 1923, and he reported that the companies who had continued to advertise during the crisis were 20% ahead of where they were before the recession.
The companies who reduced their marketing were still in the recession – 7% behind where they were in 1920.
The 1973-1975 Recession
It was an energy crisis that triggered the 17-month recession in 1973-1975.
At the time, Toyota Corolla was second to Honda Civic in the first government issued miles-per-gallon report.
When the recession hit, Toyota resisted the temptation to drop their marketing budget.
This turned out to be the correct decision, as by 1976 Toyota was the top imported carmaker in the U.S.
The 1990-1991 Recession
During the recession in 1990-1991, McDonald’s made the decision to reduce their marketing spend and promotion budget.
Pizza Hut and Taco Bell took advantage of this, by retaining their own respective marketing activities, and as a result they both saw increased sales.
Pizza Hut saw a 61% increase in sales, and Taco Bell’s sales increased by 40% – however, McDonald’s saw their sales decline by 28%.
A study done by MarketSense also showed brands like Jif experienced sales growth of 57% after increasing their marketing during the recession.
The 2008-2009 Recession
During the ‘great recession’ of 2008-2009, Amazon grew their sales by 28% by continuing to innovate with new products such as the Kindle.
This helped them to grow their market share, and on Christmas Day 2009 Amazon customers bought more e-books than printed books.
This helped to enforce Amazon as a trusted and valued company in the minds of their customers, who saw them introducing a low-cost alternative for customers who may have been struggling during the recession.
How AUTOWIDE can help
History has shown us that the best thing any business can do in a crisis is to continue as normal, and this includes ensuring they are marketing their product/service as much as they were before.
What we do at AUTOWIDE is to ensure you are spending your marketing budget in the right way and with the right people.